Topic
Small Acts
The everyday moves that cost little and add up: the habits, defaults, and tiny choices that quietly do good.
- Small Acts
The browser extension that gives
Tab for a Cause has donated over $3 million by showing ads on new browser tabs. Ecosia has planted 200 million trees from search ad revenue. You did nothing.
8 May 2026 · 6 min read
- Small Acts
The salary-day autopilot
Set up one standing order on payday and you'll give 4x more than the average donor over your lifetime, with less guilt and zero decision fatigue.
6 May 2026 · 6 min read
- Small Acts
The dead weight of stuff
That bag of clothes you donated to the charity shop probably destroyed more value than it created. Here's why cash wins.
3 May 2026 · 6 min read
- Small Acts
The spare change app
Round-up apps donate the change from every card transaction to charity. Pennies per purchase add up to hundreds a year, painless by design.
2 May 2026 · 6 min read
- Small Acts
The birthday fundraiser
Replace birthday gifts you don't need with donations to a cause you care about. Facebook and JustGiving make it easy. The average fundraiser raises £300-500.
1 May 2026 · 6 min read
- Small Acts
The subscription swap
Cancel one subscription you forgot you had. Redirect the standing order to charity. Same bank balance, completely different impact. Takes five minutes.
28 April 2026 · 6 min read
- Small Acts
The round-up
Rounding up every purchase to the nearest pound and donating the difference sounds trivial. At scale, it's billions. The science explains why it works.
26 April 2026 · 6 min read
- Small Acts
The conversation starter
Most people never talk about giving because they can't start without sounding preachy. Five openings that work, backed by research on social norms.
24 April 2026 · 6 min read
- Small Acts
The one percent shift
Moving 1% of household income to giving would double what the average UK household donates. Here's why that number is so small and what it takes to shift it.
23 April 2026 · 6 min read
- Small Acts
The local lever
Local giving feels more meaningful than global giving. Usually it's also less effective. The honest case for when local wins, and when it doesn't.
21 April 2026 · 6 min read
- Small Acts
The twenty-minute audit
Seven things a normal adult can do in twenty minutes that measurably improve their impact footprint. No heroism, no guilt, no joining a cult.
19 April 2026 · 4 min read
- Small Acts
What to do when you can't give money
Most impact writing assumes you have spare cash. Most people, most of the time, don't. Here's what the evidence says actually works when giving isn't an option.
18 April 2026 · 5 min read