Do Gooder
Small Acts

The dead weight of stuff

Rees Calder · 3 May 2026 · 6 min read


You cleaned out your wardrobe last weekend. Three bin bags of clothes, a broken toaster, two board games with missing pieces, and a coat you last wore in 2019. You drove it all to the charity shop and felt a glow of virtue for roughly eleven minutes.

Here is what happened next.

The charity shop sorted your bags. Roughly 30% of donated clothing in the UK is sellable in-store (WRAP Textiles Market Situation Report, 2023). The rest gets baled, compressed, and shipped to textile recyclers or exported to markets in sub-Saharan Africa and South Asia. The broken toaster went in the skip. The board games sat on the shelf for three weeks, then joined the toaster. The coat sold for four pounds.

Your Saturday morning, your petrol, the shop volunteer's sorting time, the warehouse space, the baling equipment, the shipping container: all of that infrastructure existed to convert your unwanted stuff into four pounds of revenue for the charity.

You could have transferred four pounds from your phone in nine seconds.

The economics of in-kind giving

The academic term is "dead-weight loss." Economist Joel Waldfogel coined it in a 1993 paper about Christmas gifts, but the principle applies broadly: when a donor chooses the form of the gift instead of letting the recipient choose, value gets destroyed in the gap between what the donor paid and what the recipient would have paid for the same thing.

For charity shops, the dead-weight loss compounds at every stage.

Collection costs. The British Heart Foundation spends roughly 40p per pound of donated goods on collection, sorting, pricing, and retail overhead (BHF Impact Report, 2023). For every pound of revenue a charity shop generates, roughly 40% goes to the operation of receiving and selling your stuff.

Quality mismatch. Donors systematically overestimate the value of their donations. A 2022 study in the Journal of Consumer Research found that donors valued their used goods at roughly 2.5 times what the market would pay. That coat you valued at thirty pounds sold for four.

Environmental cost. WRAP estimates that 350,000 tonnes of used clothing goes to landfill in the UK each year, much of it routed through charity shops that couldn't sell it. Your donation may have created a disposal cost, not a benefit.

Market disruption. The export of second-hand clothing to East Africa has been extensively studied. A 2017 paper by Frazer (Economic Journal) found that used clothing imports to sub-Saharan Africa reduced local textile employment by roughly 40% over two decades. Your donated t-shirt may have undercut a local tailor in Kampala.

When stuff donations make sense

Not never. Three situations where in-kind giving is genuinely useful.

Disaster response in the first 72 hours. When a flood hits and people have literally nothing, pre-positioned physical goods (blankets, water purification tablets, tarpaulins) delivered by professional logistics organisations save lives. Your random bag of clothes from Oxfordshire does not. The Disasters Emergency Committee has repeatedly asked the UK public to donate cash, not goods, after major disasters. The logistics of sorting unsolicited donations actively hampers response efforts.

Highly specific technical equipment. Medical devices, specialist tools, educational materials with genuine local demand. These work when there's a known recipient with a known need. They don't work as speculative donations.

Tax-efficient asset donations. Donating appreciated shares or property to charity avoids capital gains tax in most jurisdictions. This is a genuine financial advantage. But it's the tax treatment that creates the value, not the physical transfer.

In every other case, cash wins.

Why cash is almost always better

Fungibility. Cash can become anything. It can buy what's needed, when it's needed, at local prices. Your donated coat can only be a coat.

Efficiency. GiveDirectly's operating model sends roughly 83 cents of every dollar directly to recipients as cash (GiveDirectly 2023 Annual Report). The charity shop model converts your donation into roughly 30-40 pence per pound of goods after operational costs. Cash is 2-3 times more efficient before you even consider the recipient's preferences.

Dignity. Multiple randomised controlled trials (Haushofer and Shapiro, 2016; Blattman et al., 2014) show that cash recipients make sensible spending decisions. They don't blow it on alcohol. They invest in businesses, school fees, home improvements, and food security. The paternalistic assumption that poor people can't be trusted with cash is not supported by the evidence.

Speed. A bank transfer arrives in hours. A container of donated goods takes weeks to months to sort, ship, and distribute, if it arrives at all.

The declutter alternative

You still want to declutter. Fine. Here's the version that actually helps.

Sell it yourself. List the good stuff on eBay, Vinted, or Facebook Marketplace. Donate the cash. You'll generate more revenue than the charity shop would have, and you control where it goes.

Skip the middleman. Instead of driving bags to the charity shop, set up a monthly standing order for the amount you'd spend on petrol. Twenty pounds a month to GiveDirectly or AMF does more good than a car boot's worth of stuff every quarter.

Be honest about motivation. Most decluttering donations are about making yourself feel better, not about helping anyone else. That's fine. Just don't confuse the two. If the goal is impact, open the banking app. If the goal is getting the stuff out of your house, put it in the recycling.

One action

Next time you fill a bag for the charity shop, check the total weight. Google the average revenue per kilogram for UK charity shops (roughly 1.20 pounds per kg, Charity Retail Association data). Calculate the actual value. Then ask: would a bank transfer of that amount be easier, faster, and more effective?

The answer is almost always yes.

Sources used: WRAP Textiles Market Situation Report (2023), Waldfogel "The Deadweight Loss of Christmas" American Economic Review (1993), British Heart Foundation Impact Report (2023), Journal of Consumer Research used goods valuation study (2022), Frazer "Used-Clothing Donations and Apparel Production in Africa" Economic Journal (2017), Disasters Emergency Committee donation guidance, GiveDirectly Annual Report (2023), Haushofer & Shapiro "The Short-Term Impact of Unconditional Cash Transfers" QJE (2016), Blattman et al. "Generating Skilled Self-Employment in Developing Countries" QJE (2014), Charity Retail Association sector data (2023).


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