The archive
Articles
Long reads on the small acts and big levers that actually move the needle. Filed by pillar so you can read by what you care about.
- Small Acts
The spare change app
Round-up apps donate the change from every card transaction to charity. Pennies per purchase add up to hundreds per year. Painless by design, effective if you choose the right recipient.
2 May 2026 · 6 min read
- Small Acts
The birthday fundraiser
Replace birthday gifts you don't need with donations to a cause you care about. Facebook and JustGiving have made this frictionless. The average birthday fundraiser raises £300-500.
1 May 2026 · 6 min read
- Small Acts
The subscription swap
Cancel one subscription you forgot you had. Redirect the standing order to charity. Same bank balance, completely different impact. Takes five minutes.
28 April 2026 · 6 min read
- Small Acts
The round-up
Rounding up every purchase to the nearest pound and donating the difference sounds trivial. At scale, it's billions. The behavioural science explains why it works.
26 April 2026 · 6 min read
- Small Acts
The conversation starter
Most people never talk about giving because they don't know how to start without sounding preachy. Five openings that actually work, backed by research on social norms and charitable behaviour.
24 April 2026 · 6 min read
- Small Acts
The one percent shift
Moving 1% of household income to giving would double what the average UK household donates. Here's why that number is so small and what it takes to shift it.
23 April 2026 · 6 min read
- Small Acts
The local lever
Local giving feels more meaningful than global giving. Usually it's also less effective. Here's the honest case for when local actually wins, and when it doesn't.
21 April 2026 · 6 min read
- Small Acts
The twenty-minute audit
Seven things a normal adult can do in twenty minutes that measurably improve their impact footprint. No heroism, no guilt, no joining a cult.
19 April 2026 · 4 min read
- Small Acts
What to do when you can't give money
Most impact writing assumes you have spare cash. Most people, most of the time, don't. Here's what the evidence says actually works when giving isn't an option.
18 April 2026 · 5 min read