The archive
Articles
Long reads on the small acts and big levers that actually move the needle. Filed by pillar so you can read by what you care about.
- The Tally
The tax relief gap
Higher-rate UK taxpayers can claim back 25p for every £1 they donate to charity. Most don't. HMRC estimates over £500 million goes unclaimed every year. Here's how to fix that in 10 minutes.
1 May 2026 · 6 min read
- The Tally
The cost per outcome
The most effective charities are roughly 100x more cost-effective per dollar than the median. That gap is the single most important number in giving.
27 April 2026 · 7 min read
- The Tally
The giving dashboard
You track your spending, your fitness, your sleep. Why not your giving? A simple dashboard turns scattered donations into a visible, improvable system.
25 April 2026 · 6 min read
- The Tally
The year in numbers
A template for your annual giving report. What to measure, what to compare it against, and what the numbers actually tell you about your year.
23 April 2026 · 6 min read
- The Tally
The giving tracker
Most people can't name their total charitable donations from last year within 50%. A simple tracking system fixes that, and changes what you give next.
22 April 2026 · 6 min read
- The Tally
The annual review
The single most valuable hour you can spend on yourself each year is reviewing the last one. Here's a structure that actually works, with the research to back it.
20 April 2026 · 5 min read
- The Tally
The quarterly tally
A review ritual for people who actually want their year to add up to something. Ninety minutes, four questions, one page.
19 April 2026 · 4 min read
- The Tally
The first tally
Every quarter we publish a tally. What readers did. What it measurably changed. The first one is small on purpose.
17 April 2026 · 4 min read
- The Tally
The Counterfactual Test
Your donation only counts if it caused something that wouldn't have happened anyway. Here's how to tell.
2 May 2025 · 6 min read